About Us



In 2013 on a haunted night, the remaining Witches of the modern world faced the most serious problem of their kind: extinction. The progress of human kind and all the technology have replaced the need for magic and witchcraft, so we had to rethink what to do with our knowledge and the solution just struck us: craft modern potions and elixirs in the form of e-liquids!

After lots of experimenting and research we have finally found the right balance between standard e-liquids and complex potions, and that’s when Witchcraft has been born – a perfect range of well-crafted liquids that can suit you whether you are just quitting smoking, using simple flavours or enjoy nicely blended piece of arts.

Witchcraft always aims to please the needs of everyone, so we are constantly perfecting our flavours as well as working on new blends – there is always something new in our cauldron. All of our liquids are cooked in the brewery so there is no need for extra steeping, you can use it straight after opening.

We are really careful about the ingredients that we use, so you won’t find any Diketones in our juices, and also you can have a peace of mind about the flavour ingredients as all of our juices has been tested for Diacetyl, Acetyl Propionyl and Acetoin, as well as all of the other listed harmful metals* and we can proudly say that all of our juices are free from all of these harmful ingredients!

*As it is listed in The Tobacco and Related Products Regulations 2016 Part 6/35/(5)


If you have anything to do with Witchcraft, you are part of the family.